#realoficial for avon brazil
art direction, letterings and digital content strategy for avon brazil's launch of a new foundation, Base Matte Real. an integrated team created a digital and pr campaign targeting a young and super digital connected audience. 5 beauty and lifestyle influencers formed a squad to present the product benefits in 3 short videos and 3 weeks worth of content at avon brazil's instagram profile, mixing video, motion and static images. i was respoonsible for creating the key visual, coordinating motion designers and putting together the digital strategy. 

creative directon: juliana furtado and joão selare.   motion: alessando palermo   executive production: bruno souza   digital strategy: paula saviolli

digital content | instagram feed & influencer shots

digital content | motion teaser and video stories

motion and lettering studies

final videos | full version

mariannaschmidt.com // art_direction+visual_design // sao paulo, brazil