key visual design for instituto avon's digital channels. their mission is to fight breast cancer and violence against women and girls through information. they already had an institutional font family and color schemes for each action branch. our mission was to develop their language to better communicate with an online audience and i was in charge of the visuals. we chose bold typographic compositions and creative use of their colors inspired in street posters so their content would stand out in the web crowd and have real identity.
digital identity for instituto avon