branding for essentia
naming process, visual identity, stationery and packaging design. essentia is a handmade/natural cosmetics company.





colors to identify different product lines and work together as a brand:




pattern creation process with real leaves



the prodcuts use simples packages for minimum waste and easier recycling, so we chose to identify most of them with tags:




others do have labels on:


and there’s a gift box for soap kits too:


business cards:




mariannaschmidt.com // art_direction+visual_design // sao paulo, brazil