branding for essentia
naming process, visual identity, stationery and packaging design. essentia is a handmade/natural cosmetics company.

colors to identify different product lines and work together as a brand:


the prodcuts use simples packages for minimum waste and easier recycling, so we chose to identify most of them with tags:
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naming process, visual identity, stationery and packaging design. essentia is a handmade/natural cosmetics company.

colors to identify different product lines and work together as a brand:

pattern creation process with real leaves

the prodcuts use simples packages for minimum waste and easier recycling, so we chose to identify most of them with tags:

others do have labels on:





and there’s a gift box for soap kits too:


business cards:


mariannaschmidt.com // art_direction+visual_design // sao paulo, brazil