naming process, visual identity, stationery and packaging design. essentia is a handmade/natural cosmetics company.
![](https://freight.cargo.site/t/original/i/ef9bf70fb81acf14891c222122cd09c8a8a20414e413adb6b1153c5096b7eb05/essentia.jpg)
colors to identify different product lines and work together as a brand:
![](https://freight.cargo.site/t/original/i/4c83c57ad745e07219e253349744f9ca692366c62356f98c43ebcab251fba7d4/cores00.jpg)
pattern creation process with real leaves
![](https://freight.cargo.site/t/original/i/44ef09a890be6896559ed543a3445dd4abff161148676ec3ae27e999c56823f2/es_processo.gif)
the prodcuts use simples packages for minimum waste and easier recycling, so we chose to identify most of them with tags:
![](https://freight.cargo.site/t/original/i/ae6f8901f2f66fd9c3e73d16b4edfb983725c7c901d514988e13ddc3f2e1d038/etiquetas.jpg)
others do have labels on:
![](https://freight.cargo.site/t/original/i/d40a2dcba94bc758d8772f306c340f10899ed0b0b34aaa6b899e090497e111fd/potinhopreto.jpg)
![](https://freight.cargo.site/t/original/i/5268eea630b455c19050211cc8ce5c3a5c507652b0779719120d3a3eef0acbde/potinhoocre.jpg)
![](https://freight.cargo.site/t/original/i/73b1254d893e1ac161b6964fc4ef13130f21cf9686a0fdc18c42c692f8d35b32/potinhorosa.jpg)
![](https://freight.cargo.site/t/original/i/a32acfa4d0154e71f6f5802cb6437442a0f015016c2cfd0b03d8f1ef1140d68a/potinho2a.jpg)
![](https://freight.cargo.site/t/original/i/f4f7d9da8a5fe8f553778f6d24c6afb63dcdfad6c25aaa0f70490cb742968171/potinho2.jpg)
and there’s a gift box for soap kits too:
![](https://freight.cargo.site/t/original/i/a61e0b7ed22676663018cd2f205f46c70b889a218fffe3c14fc8bb313417dcfd/caixinha1.jpg)
![](https://freight.cargo.site/t/original/i/32dacd56002a93a64d9b8e2f6e935661d67aeb9e373721c442aba3ffd516001b/caixinha2.jpg)
business cards:
![](https://freight.cargo.site/t/original/i/6271332e4987b8072cc856e7dc3ed0d56d1386d3f1daeecf413649e60b7e2862/cartaodevisitas1.jpg)
![](https://freight.cargo.site/t/original/i/4b0d903a5b553d34400c1e1c3200efde80583a46d97b714bc06edf0cd320dc52/cartaodevisitas2.jpg)