new visual identity, focused on online presence and content creation.
experimente sp is a travel blog focused on the city of sao paulo, created by a couple who actually lives in the city while discovering it with tourist’s eyes. the challenge here was to keep a balanced design that helps them tell their stories without overpowering the photos and video, the main content assets they work with.
![](https://freight.cargo.site/t/original/i/eb6c040150ae574bd5070218fa01ad0c4495e477f03d043280cfcc39e87a2175/EXPERIMENTESP_logo-01.png)
![](https://freight.cargo.site/t/original/i/4d7bf4d63e51b0e4cc4d01934ef1018f3d46a135010224d1c6d05546956c22eb/EXPERIMENTESP_logo-03.png)
![](https://freight.cargo.site/t/original/i/71a2a49fafc2b73e3fe120d968059f5dcb766dd3c858a5634ebfd0bb0085ec46/EXPERIMENTESP_logo-05.png)
the logo is a simple all type composition supported by organic lines that can appear in different forms, creating a very particular yet adaptable visual identity (that also works very well for motion graphics and video content)
![](https://freight.cargo.site/t/original/i/1f2cb29fa3095ae7530b264cced29061da1260e19e0f30145468a2aa2f0fc6a9/logos.png)
the color palette was inspired by official city colors and the organic shapes resemble the many different paths and roads one can travel by while in sao paulo.
![](https://freight.cargo.site/t/original/i/cc0acb21c06809e4f341d913e7fab00d6effd338f1cce355abb454afde9eadcd/paleta.png)
![](https://freight.cargo.site/t/original/i/60e34f3f67f5c1c3824b309633b60841d9ddd2b45db6d4babe21ce59ed9887ed/ue-08.png)
![](https://freight.cargo.site/t/original/i/6301b78c93f57e25bd2bd1284ea35def50fdeecb8129b1242d56a06889f2517e/escuro.png)
instagram is their main channel with the audience, so we created the visuals for stories covers and highlights, profile picture and special feed publications:
![](https://freight.cargo.site/t/original/i/83c554fcda0179cf3391af9d5ea256c62881aa066abac772aad17ac7cdb08da3/ExpSP_insta_mockup01_FOTO-NOVA2.png)
![](https://freight.cargo.site/t/original/i/14606e9b701c20776329f21e7d95f7e126c97055fa86a3ae6c0f0a779ce8812e/ExpSP_Perfil.png)
![](https://freight.cargo.site/t/original/i/b18c3b7b4d305ecc1ebc0fd068e351b43488db6bb15f6c1b14d5ae8857549136/ExpSP_Insta_Feed01_Exemplo.png)
![](https://freight.cargo.site/t/original/i/05e509bfbc515981c15756487afba8daccd04f8e1e35ee84b853384787666e43/ExpSP_insta_mockup03.png)
![](https://freight.cargo.site/t/original/i/187cab688193ca596f2603411c7a6a464bc43d28ca73d938b3027e7afe032184/ExpSP_Insta_Stories02_Exemplo.png)
![](https://freight.cargo.site/t/original/i/009357c43ae46f70f50ffb7eff8ab0ed53fef0ee1971cd0a50c664bf5ed0e945/ExpSP_Insta_Feed01_Exemplo2.png)
IGTV and Youtube video series are their main content asset, so we worked on graphics for those as well:
![](https://freight.cargo.site/t/original/i/8e26861ac2a1956457c2e0b2d69bdaa7b4182efde6df8f1c0de377f24e7e751d/ExpSP_YT_Abertura.gif)
![](https://freight.cargo.site/t/original/i/f7db506f3a3cfb04f0bb2abad45f723ea0ad86918e0c4cb2341e7f5d269d90ce/ExpSP_YT_Caption_v1.png)
![](https://freight.cargo.site/t/original/i/217eee99771f053b631e7c1ad041cf581bcb221b819e0de6b3317704a02cde73/ExpSP_YT_Caption_v3.png)
![](https://freight.cargo.site/t/original/i/8b2ceb19985e0be28c76789250fb1403f3437670ed6208adaae3a7f110d51cec/ExpSP_YT_Caption_v3a.png)
![](https://freight.cargo.site/t/original/i/27a2233538ad4d155a36069c1581d625a043c58045498e7599039b1361043d37/ExpSP_YT_Caption_v2.gif)
Youtube page looks:
![](https://freight.cargo.site/t/original/i/98e42764b48f26fa172d222bc979b5f8feab4f0896db8c94690d98566014a5d0/youtube2.png)
![](https://freight.cargo.site/t/original/i/1fd0043f35ad8eb0d4a53a12b099edd8aabf183087ff89aeb9ab52020cc3e28c/ExpSP_YT_Capa_02.png)
![](https://freight.cargo.site/t/original/i/ca1acf46e8d14bfeb8ba8918c43b48694fb0d5099b6622629d48dcd79ad28148/ExpSP_YT_Capa_04.png)
![](https://freight.cargo.site/t/original/i/a15c98ef5bcc168845fbf8472a3cd0984521501742d9f40e333cf25b5289f8a2/ExpSP_YT_Capa_05.png)
Blog, Twitter and Facebook pages:
![](https://freight.cargo.site/t/original/i/272d2769e3f0d192828212fd66e941d612ef1ff742a603ca11d84c0faa1aa352/ExpSP_Twitter_mockup01_FOTO-NOVa_01.png)
![](https://freight.cargo.site/t/original/i/217cf6a7ad591822d1db7644cbb791efd87e2362d01a92e68586252e3d59d66d/ExpSP_Blog_mockup01.png)
![](https://freight.cargo.site/t/original/i/b2c565dbbc87bf3a74768a663e7162b9ae30d3cddaef97127abdf8554af35a90/fbmockup.png)