naming process, visual identity, art ad photo direction, tone of voice, digital strategy, architecture consultant and stationery and packaging design. odara is a brazilian cafe and bakery wich values it’s tropical roots, handmade goodies, sazonal products and excelence in every aspect.
![](https://freight.cargo.site/t/original/i/3b0a9131f4bdbc38eee8d355e3ff0b27e3fab070e3527c651cdc3eec59bee977/odara_guidelines-32.png)
colors + material pallete were designed
![](https://freight.cargo.site/t/original/i/2ee7608a33af0ed9549ef8e6864642d96062714978bfd76acfec21ca217493cc/paleta.png)
![](https://freight.cargo.site/t/original/i/a054cc3d4d0afaf912efd4417f287fae50b9960b415126f27c087e0005bb71c6/textures.png)
the lines that work as a graphic element are always derived form this illustration, a custom made topographic map of the city the brand was born.![]()
colors, halftone texture and kraft paper textures are also among it’s proprietary graphic elements:
![](https://freight.cargo.site/t/original/i/0a0229857565850a49ffad4d798aad5e12f983bfd5fece0f4d0a1209c55894b5/odara_guidelines-28.png)
![](https://freight.cargo.site/t/original/i/55c227ecc82464e8a7d0ecae3b892ac0a5dcaec85fdd9131c93fca2a6e3e5639/odara_guidelines-30.png)
![](https://freight.cargo.site/t/original/i/bda688065266128f24873b96dcca85973348e37648f1498d70b0a87ad7f6a934/odara_guidelines-29.png)
![](https://freight.cargo.site/t/original/i/97816d2fc2d28b6dbb70f9b42633d02992567b772e023a528a2b73d03803df56/odara_guidelines-31.png)
an exclusive icon family was designed:
![](https://freight.cargo.site/t/original/i/c8aba4365022e5c7ccc94fca0587cc944bb02aa61780ca477919bcd42197e943/icones.png)
online presence is key to the brand. we designed feed and stories layouts as well as the photo direction to keep all visuals cohesive.
![](https://freight.cargo.site/t/original/i/b88957a5372dbf402705b1b1825c43b8ac3d3f7b245ea44dbccb62f1b420489e/Ninsta12.png)
![](https://freight.cargo.site/t/original/i/a525ef777aeefd27626980f8a2f490973cababc5d07a6d1e53423f0970cbb40f/ODARA_STORIES_MOCKUP_.gif)
![](https://freight.cargo.site/t/original/i/8dd0f2799792593e3d1fad8b3f24981c1e5792693f6f1d93a6b8301bbb91cdec/insta07.png)
![](https://freight.cargo.site/t/original/i/744ea2bc56aca6df0f15c0eeda9016d58a9ffaa218bfde96801dc9c9363206de/Ninsta08.png)
![](https://freight.cargo.site/t/original/i/44f43131c492f809babaeb76c4ece01cd32d7d238e9838fd8ed450427f98b69e/Ninsta02.png)
mugs, travel cups, paper, bags and other stationary were also created to enhance brand strenght:
![](https://freight.cargo.site/t/original/i/0adefd1a53531c90601b43c65eecb9b349172da70b1ad6bf09dc1d83e9a72701/copo_01_email.jpg)
![](https://freight.cargo.site/t/original/i/279c404bc2a6eb3375b6a0ced168aab16034e9c47b08e1ee1066c271ccb25d45/tote3.jpg)
![](https://freight.cargo.site/t/original/i/1310c0f83deac456aad68db1f0e2d0cc843ab36d10417d932345d20df912837e/garrafa.jpg)
![](https://freight.cargo.site/t/original/i/c34d3efb6ec59539f43858c405051232e678389da56f690a5e9648110c86551c/copo_03_email.jpg)
![](https://freight.cargo.site/t/original/i/acb73d7fae08e0b87318b89beb55a75618670bdb73271e8a0a048809bfbc18e9/sacola02.gif)
![](https://freight.cargo.site/t/original/i/77a77952ded84c222dcda29f635324cc3522eed8fe7e725bef4e38edf9923b47/caneca.png)
photos of store facade and other details:
architecture + interior project: studio gamboa. interior mural illustration: locomotipo.![](https://freight.cargo.site/t/original/i/505ae21b63454b1dc0e6e49bb1609a3f9a650033fe9f8867bd2d6012628d5846/odara_cafeteria_padaria_02.jpeg)
![](https://freight.cargo.site/t/original/i/11cf8d3bac980379dd3b3dd3f705187f379b9c63ded4a9b295fc1248fefa0ee3/IMG_20190703_103201295_HDR.png)
![](https://freight.cargo.site/t/original/i/3255da8d78045a44ac644a5040b980ce75f8192c5823462eff9c2f56565a8041/03.png)
![](https://freight.cargo.site/t/original/i/afed36c04664e8ae91701e515e682179c9432223712e9b56eeae42cdcff6bd43/DSC_5871.jpg)
![](https://freight.cargo.site/t/original/i/86ece36dbb32980fd8e6005fa76fd359b38afa3b9b3c2e5c494896e21f4d43d7/04.png)
![](https://freight.cargo.site/t/original/i/a59649b1f63458cb505393810a4d8a0059bef374b5730a96b2b4976c9ff7f29b/DSC_5805.jpg)
![](https://freight.cargo.site/t/original/i/25c95eeaf7632b64e8dfb407f7ea1187baff60b6ece64d5453d34b7b4c027eec/01.png)
![](https://freight.cargo.site/t/original/i/b03cc71f3ba82cca571fb3e355356aea5d5fc020bb9195c1cb888d3913a27c69/05.png)